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Motion design

Motion that explains, catches the eye and stays in memory.

AC Alcateia creates animated pieces for companies and brands: short videos for social media, logo animation, intros, explainers and interface animations for websites and apps, delivered in the format of each channel.

  • Short videos for social media
  • Logo animation and intros
  • Interface animations

The real problem

A still image competes for attention with everything that moves on the screen.

On social media, websites and apps, what moves is seen first. Motion without a purpose, on the other hand, only distracts.

  1. Content that goes unnoticed

    Static pieces get lost among videos and animations, even when the message is good.

  2. An idea that is hard to explain

    A service, a process or a product that takes many paragraphs to be understood.

  3. Every video looks different

    Pace, colors and typography change with each piece, and the brand does not repeat enough to be remembered.

Who it is for

A good fit for

  • Brands active on social media

    Companies and professionals who post often and need pieces that stand out in the feed.

  • Launches and campaigns

    Anyone presenting a product, a service or news who wants a piece that explains it in a few seconds.

  • Websites and apps

    Digital products that want a clearer, more pleasant interface, with motion that helps people use it.

What we do

From the script to a file ready to publish.

Every piece starts from its goal and the channel where it will appear.

  • Short videos for social media

    Animated pieces for feed, stories and reels, designed to hold attention in the first seconds.

    • Vertical, square and horizontal formats
    • On-screen text for viewers without sound
    • Series with the same visual language
  • Logo animation and intros

    The logo in motion and opening and closing intros for videos, presentations and events.

    • Animated logo
    • Opening and closing intros
    • Consistency with the visual identity
  • Animated explainers

    Videos that show, step by step, how a service, a product or a process works.

    • Script and storytelling
    • Illustrated scenes and infographics
    • Step-by-step explanation
  • Interface animations

    Motion that serves usability in websites and apps: transitions, loading states and responses to every tap or click.

    • Screen transitions
    • Visual responses to each action
    • Respect for people who prefer less motion

Benefits

What your company gains

  • More attention

    Pieces in motion are noticed first among everything on the screen.

  • A clearer message

    A complex idea becomes a simple sequence to follow.

  • A recognizable brand

    Pace, colors and typography repeated in every piece build a visual signature.

  • Ready to publish

    Files delivered in the format and aspect ratio of each channel.

How we work

From the idea to the final file

  1. First conversation

    You tell us the goal, the audience and where the piece will appear. The first conversation is free.

  2. Written proposal

    Format, length, number of pieces and timeline defined in the proposal, before starting.

  3. Script and look

    Script and visual references approved before the animation, so changes happen while they are still simple.

  4. Animation and delivery

    Animation, the round of adjustments agreed in the proposal and delivery of the files for each channel.

Formats

Formats and deliverables

The file format follows the channel where the piece will appear.

  • Vertical video for stories and reels
  • Square and horizontal video
  • Animated logo
  • Opening and closing intros
  • Animated explainers
  • Animations for websites and apps

Differentials

Why work with AC Alcateia

  • Motion with a purpose

    Every animation exists to explain, highlight or guide. What only decorates is left out.

  • Animation and product together

    Because AC Alcateia also builds websites and apps, interface animation is designed together with the code that runs it.

  • Approval in stages

    Script and look are approved before the animation, with no surprises in the final file.

Engagement

How hiring works

Investment
Quoted case by case, according to length, number of pieces and the complexity of the animation.
Scope
A single piece, a series for social media or a set of interface animations. The choice is agreed in the proposal.
Adjustments
Rounds of adjustments are defined in the proposal, before the animation starts.

Frequently asked questions

Questions about motion design

How much does a motion design piece cost?

It is quoted case by case: it depends on length, number of pieces and complexity. After the first conversation, which is free, the proposal comes in writing.

Do I need a finished visual identity?

It helps, but it is not required. If a logo, colors and fonts exist, the animation follows them. If not, it comes up in the conversation and the approach is agreed before starting.

In what format are the files delivered?

In the format and aspect ratio of each channel where the piece will appear: vertical for stories and reels, square or horizontal for the feed and the website, or the format the app needs.

Do you apply the animations to the website or app?

Yes. When the website or app is built by AC Alcateia, interface animations go into the code itself, respecting people who prefer less motion.

See also

  • Digital marketing

    Strategy, content planning, editorial calendar and social media management for companies and professionals, with periodic reports and no empty promises.

  • Website development

    Fast, responsive business websites and landing pages ready for Google, with SEO and lead tracking depending on the plan. Remote service across Brazil.

  • App development

    Android and iOS apps built with React Native, from MVP to store publishing and the evolution of apps already in production. Tailored quotes from AC Alcateia.

Request a quote

Does your brand need motion?

Tell us the goal, the audience and where the piece will appear. The first conversation is free.