Social media strategy
Goals, audience, priority channels and the role of each network in the company's communication.
- Assessment of the current presence
- Goals per channel
- Audience and tone of voice
Digital marketing and social media
A digital presence with strategy and consistency.
AC Alcateia plans, produces and manages the digital presence of companies and professionals: strategy, editorial calendar, copywriting and social media management, with periodic reports and data-driven decisions.
- Strategy and positioning
- Editorial calendar and topics
- Social media management
The real problem
Most companies are not short on ideas. They are short on consistency.
Posting a lot one week and going silent the next month builds neither recognition nor trust.
Irregular posting
Bursts of posts followed by weeks of nothing, with no plan behind them.
Every post sounds different
Tone, visuals and message change with each post, and the brand does not stick.
Decisions by guesswork
Nobody can say what worked and why, so the next month repeats the same mistakes.
Who it is for
A good fit for
Local businesses
Shops, services and professionals that need to be found and remembered by people nearby.
Companies without a communications team
Those who know they need to be on social media but lack the time or structure to plan and keep it going.
Professionals who live on reputation
Consultants, specialists and providers who need to communicate authority consistently.
What we do
From strategy to a publishing routine.
The work starts with organization and continues with execution and reading the results.
Positioning and consistency
What the brand says, how it says it and what it does not say, so every post reinforces the same image.
- Editorial line
- Tone of voice
- Visual consistency
Content planning
An editorial calendar with topics defined in advance, aligned with dates, launches and the business routine.
- Editorial calendar per cycle
- Topic creation
- Content campaigns
Copy and organization
Captions, calls to action and short scripts written for the right audience and organized before going live.
- Captions and calls to action
- Short scripts
- Organized content library
Social media management
Publishing at the agreed frequency, monitoring the profiles and care with what is posted on behalf of the brand.
- Publishing and scheduling
- Instagram, LinkedIn and other profiles
- Routine follow-up
Reports and adjustments
A periodic look at social and website numbers: what worked, what did not and what changes in the next cycle.
- Periodic report
- Indicators per goal
- Plan adjustments
How we work
A continuous cycle
Assessment
A look at the current presence, the business, the audience and the goal.
Strategy
Channels, editorial line, tone of voice and frequency defined and documented.
Planning and production
The period's calendar with topics approved before anything is published.
Publishing and review
Publishing at the agreed frequency, a report for the period and adjustments to the next cycle.
Benefits
What your company gets
A consistent presence
A calendar that fits your routine and is kept, cycle after cycle.
A clear message
An editorial line that makes every post add up to the same brand image.
Data-driven adjustments
Each cycle's plan starts from what happened in the previous one.
Time back
The content routine no longer depends on people already busy running the business.
Why us
Why work with AC Alcateia
No empty promises
No serious provider guarantees followers, sales or going viral. The commitment is to method, consistency and transparency.
Social media and website working together
Because AC Alcateia also builds websites, content can lead to pages ready to receive that audience.
Measurement as part of the work
Periodic reports are part of the service, not an extra.
Channels and tools
Channels and tools
Choosing channels is part of the strategy: doing well on a few beats being weak on all of them.
- Editorial calendar
- Copywriting
- Google Analytics 4
- Periodic reports
Engagement
How engagement works
- Investment
- Tailored quote, based on the number of networks, posting frequency and what is in scope.
- Scope
- Planning only, or planning, production and publishing. The choice is set in the proposal.
- Cycle
- Ongoing work, in cycles agreed in the proposal, with a report and adjustments at the end of each period.
Frequently asked questions
Questions about digital marketing
Do you guarantee more followers or sales?
No. Social media results depend on the market, the product, the audience and time. The commitment is to a clear strategy, consistency and honest reports on what worked and what did not.
Which social networks are included?
It depends on where your audience is. For many local businesses, Instagram is the main channel; LinkedIn makes sense for business-to-business services. The choice is part of the strategy.
Do you run paid ads?
This service focuses on strategy and organic content. If your company already runs ads, the plan takes those campaigns into account so both fronts speak the same language.
Do I need a finished visual identity?
It helps, but it is not required. If a logo and colors exist, the content follows them. If not, it comes up in the assessment and the approach is agreed before starting.
How much does social media management cost?
It is quoted case by case: it depends on the number of networks, posting frequency and scope. Tell us where the company is today and the proposal is sent in writing.
See also
Related services
Website development
Fast, responsive business websites and landing pages ready for Google, with SEO and lead tracking depending on the plan. Remote service across Brazil.
Digital catalog
A digital catalog with categories, search and WhatsApp contact, with or without an admin panel. Hosting with SSL and backups, monthly or yearly.
App development
Android and iOS apps built with React Native, from MVP to store publishing and the evolution of apps already in production. Tailored quotes from AC Alcateia.
Request a quote
Does your social media need strategy and consistency?
Tell us about your company's digital presence today and where you want to go. The first conversation is free.